Like any art form, video is a medium that demands the viewer’s full attention. In theory, it’s best experienced in a dedicated screening room, where we can forget the world around us, take time in differently, and let the act of collective viewing augment the work of art being shown.
But reality is more complex. People’s eyes are moving away from the “black box” experience of theatres or museums in favor of smartphones and computers, where everything is seemingly available on demand. For video art in particular, it’s well-known that exhibition-goers rarely watch a piece from start to finish, whether for reasons of time, space, or personal preference.
How can we make time for video art? This is where In Focus comes in. Not to replace exhibitions in physical spaces, but to give selected works of video art a new reach and lifespan beyond institutional walls.
As digital visitors to art institutions continue to outnumber real ones, why not grow with them, extending distribution channels into the digital sphere and giving art institutions the chance to play the filter — something that couldn’t hurt in this age of information overflow.
The In Focus series 2018 will showcase the following works of video art:
Further works to be announced