Rack City Bitch (In Focus)

Recently, works of contemporary art have been popping up all over photo shoots and music videos, functioning as a kind of status symbol for a new generation of pop stars. From Katy Perry to Kanye, contemporary art is increasingly being used as a vehicle for showing off. Artists Renaud Loda and Sebastien Verdon’s humorous take on this trend gives us a lipsyncing epic based on Tyga’s hit song “Rack City,” filmed in art institutions and in front of iconic works of art.

Thoughts

Thoughts

Rack City’s lyrics are simple. They revolve around Tyga bragging about his rich lifestyle in various Las Vegas locations. With their version of “Rack City,” artists Renaud Loda and Sebastien Verdon do their own bragging, surrounded by expensive works of art in heavyweight art institutions across the globe. The resulting video is something between parody, celebration, and artistic masterpiece. So tune in, and turn up.

Learn more about Sebastien Verdon on Instagram or contact him by email. Learn more about Renaud Loda on Instagram or contact him by email

Information

Information

This piece is presented as part of In Focus, a monthly series showcasing new video art that caught our eyes, made us think, or that we simply couldn’t forget.

Rack City Bitch, 2014
Renaud Loda and Sebastien Verdon
Video, 2:35 min