Given the importance of telenovelas in Latin American popular culture and their perpetuation of patriarchal gender roles, their influence on generations of young women is not to be underestimated. While telenovelas can occasionally be critical of misogyny and middle class complacency, it’s clear that they do more to maintain these harmful norms than they do to deconstruct them. Abigail Reyes’ collage of television secretaries bowing down to their male bosses each time they say “sí señor” is as amusing as it is unsettling.
Abigail Reyes was born in 1984 in San Salvador, El Salvador. She lives in La Libertad, El Salvador. She has had solo shows at the Museum of Art of El Salvador (San Salvador), Manzanita Hall Gallery (California), the Museum of Contemporary Art and Design of Costa Rica (San José), the Cultural Center of Spain (San Salvador), Extra Gallery (Guatemala City), and Lokkus Gallery (Medellín). Her works have been on display at Art Cologne, Context (Art Miami), Sies + Höke Galerie (Düsseldorf), and Taimiao Art Gallery (Beijing), among others.
This piece was presented in full length in January 2018 as part of In Focus, a monthly series showcasing new video art that caught our eyes, made us think, or that we simply couldn’t forget.
Sí Señor will also be on display at the Latin America overview show at the Palais de Tokyo (Paris) opening in February 2018.
Sí Señor, 2016
Video, 4:33 min
Edition of 5
55070 views in Jan 2017